To contribute to the dissemination of the XXXI Lace Show, the City Council of Camariñas, as it had already done in 2020 and 2022, decided to bring the Lace Show to the heart of Madrid. Thus, taking advantage of the presentation of the Show at FITUR, it scheduled a promotional poster to be projected on the large digital screens in Callao on Gran Vía throughout the week of January 16 to 22.
The protagonist of this poster, like the video, is a Mostra volunteer who, from a red carpet, appreciates the beautiful landscape offered by Cabo Vián and its imposing lighthouse from Reira.
In the image you can see the slogan of this edition: 'Camariñas is in fashion' and a clear reference to the dates of the event: 'Always during Easter'.
The objective of this advertising campaign is to continue promoting the Lace Exhibition and tourism in Camariñas outside our borders, to consolidate the event as the fashion capital during Easter and attract a greater number of visitors.
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