As in the first edition, the second Virtual Lace Fair gathered spectacular data. From Sunday, March 28th to Sunday, April 4th, 133,650 users viewed the 56 publications focused on the commercialization of lace, fashion shows and the promotion of Camariñas' tourist resources.
In the first Virtual Show, the number of people reached was 237,962 in a total of 175 videos published. This year, due to the change in the nature of the event, which is more organized and has different objectives, it was decided to reduce the number of publications, improving quality and increasing the average reach, going from 1,359 people per post last year to 2,386 people this year.
One of the main objectives of this II Virtual Exhibition was to disseminate and promote the application of lace through its commercialization. Thus, the special offers of the 12 participating stands were seen by 61,018 people.
The councilor of the Mostra, Encarna Liñeiro, closed the Virtual Mostra, hoping "that in October, with all the health guarantees, the much-desired thirtieth edition of the Mostra do Encaixe can be celebrated" and the director of the event, Dolores Lema, thanked "immensely all the people who cannot be seen but who made it possible for this event to take place".
Audience of the II Virtual Show
- Facebook reach: 129,235 people.
- Instagram reach: 1,100 people.
- Youtube reach: 1,815 people.
- Web reach: 1,500 people.
- Total reach: 133,650 people.
- Range of stands: 61,018 people.
- Number of publications: 56.
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