As part of the prior dissemination actions for the XXX Lace Fair, the City Council of Camariñas decided to promote the event in the heart of Madrid. Thus, taking advantage of the Fair's presentation at FITUR, it scheduled the poster for this year's edition to be projected on the large digital screens in Callao on Gran Vía from January 22 to 29.
The objective of the mayor, Sandra Insua, and her government team in carrying out this advertising campaign was to continue spreading the Lace Show outside our borders and continue to consolidate this event as one of the reference fashion catwalks in Spain during Holy Week.
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