The renowned firm Aveda, with origins in Minneapolis (Minnesota, USA) and which is currently part of the Estée Lauder group, will be in charge of the hairdressing service that will be made available to designers at the XXXIV Camariñas Lace Exhibition of the Provincial Council of A Coruña.
The brand, which has established itself as a world leader in the marketing of cosmetics produced through plants and botanical products, is in charge of hair styling in fashion shows around the world, such as New York Fashion Week, this being the first time it will be part of a fashion show in Spain.
Aveda will be bringing a multidisciplinary team of between 8 and 10 people to Camariñas from April 16 to 20. Through collaboration with designers from both the Great Designers parade and the New Designers competition, their intention is to apply the latest hairdressing trends and, above all, to do very dynamic work.
The councilor of Mostra, Encarna Liñeiro, highlighted that "for us it is a very important alliance since it means taking another step in consolidating the Mostra catwalk as one of the references in the field of fashion at a national level."
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