The Camariñas Lace Exhibition takes a step forward in its digital strategy with the launch of its new website, designed to offer a more modern, attractive and functional experience. This redesign not only improves aesthetics and usability, but also optimizes the organization of content and enhances the visibility of the event in the digital environment.
A design designed for a young and dynamic audience
With the intention of approaching our target audience, a young audience, interested in fashion and the authenticity of lace as an art and tradition, we have renewed the language of the website, making it more dynamic, current and accessible. Now, navigation is more intuitive and the information is presented in a clear and structured way.
New website structure
Reorganizing content allows users to easily find what they are looking for:
- Home: Quick access to the most outstanding news and all the essential information about the Festival.
- About Mostra: A space where the event and its relevance in the world of lace and fashion are explained.
- History: Key section in this new version, where one will be included soon Complete digital archive of the Lace ExhibitionHere visitors will be able to access photos, posters, videos and detailed data from each edition since 1991.
- Team: Space dedicated to highlighting the fundamental role of the organizing team, including the director of the Mostra, the deputy councilor and, especially, the volunteers who make the event possible.
- News: A blog with all the news and updates, now completely translated into Spanish and English, thus expanding the international reach of the Festival.
- Contact: A renewed section that facilitates communication with the organization.
- Program 2025: Specific section with the detailed schedule of the next edition.
New sections to enhance the catwalk and lace exhibition
In addition to the new structure, the website will soon incorporate two key sections for promote the catwalk and the exhibition of lace makers:
- Catwalk: An exclusive section to highlight the fashion shows, designers and new creations that fuse tradition and avant-garde.
- Lacemaking Exhibition: A space dedicated to the true protagonists of the Mostra, where their art and mastery of lace is highlighted.
Multilingualism and SEO optimization
With the aim of making the Mostra more accessible to a global audience, the website is fully translated into Spanish and English, in addition to Galician as the main language. In addition, all blog posts will be available in all three languages.
The website's SEO has been optimized to improve its positioning in search engines, allowing more people interested in fashion, crafts and tradition to discover this unique event.
A digital platform at the height of the Mostra do Encaixe
With this new website, the Camariñas Lace Exhibition reinforces its digital identity with a modern, functional platform aligned with its audience. The combination of an attractive design, improved navigation and an optimized content strategy allows it to offer a quality digital experience, on par with this international reference event.
This digital transformation is just the beginning of a new stage at the Mostra do Encaixe, in which tradition and innovation go hand in hand thanks to digitalization. Welcome to the new digital era of Encaixe de Camariñas!
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