To contribute to the dissemination of the XXXI Lace Fair, the City Council of Camariñas, as it had already done in 2020, decided to bring the Lace Fair to the heart of Madrid. Thus, taking advantage of the Fair's presentation at FITUR, it scheduled a promotional poster to be projected on the large digital screens in Callao on Gran Vía throughout the week of January 17 to 23.
The protagonist of this poster, as well as the video, is the Mostra volunteer Ainhoa Toba who, from the top of the Monte Branco dune, in a lace dress and holding some chopsticks and the sand, appreciates the beautiful horizon of the beaches of Trece.
In the image you can see the slogan of this edition: 'Do you fit in paradise?' and a clear reference to the municipality and the dates of the event: 'Camariñas, heart of the Costa da Morte. Easter 2022'.
The objective of this advertising campaign is to continue promoting the Lace Exhibition and tourism in Camariñas outside our borders, to consolidate the event as the fashion capital during Easter and attract a greater number of visitors.
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